The cold hard truth of it is that nobody really wants to receive your newsletter and they certainly don’t want to be on another mailing list. Even if your newsletter is pure gold. If you want to get someone on your mailing list you need something called a lead magnet.
What’s a lead magnet?
A lead magnet is some kind of free goodie that you give away to your prospects in exchange for their contact details and permission to get in touch with them. It must be so good and so enticing that your prospects will want to bite your hands off to get it. But you’re going to give it away for free, right?
You give your freebie away because you realise that your customers buy on their timescales and not yours. If they’re not ready now, thanks to the power of email, you’ll be able to keep in touch with them until they are ready. Along the way, you’ll also educate them about what you do and how you can help them.
In this episode of the Get Real About Business Podcast we take a look at:
- What makes a good lead magnet
- Signature lead magnets and topic specific lead magnets
- The six different places to promote your lead magnet
- How to get started with creating your lead magnet
I’ve tried to make this episode as practical and doable as possible. I’ve also included some of the latest thinking about lead magnets and what’s working right now.
To help you along the way I’ve also hunted down what I believe are the top 10 lead magnet examples. No doubt there are plenty of other great examples I haven’t included, but I think you’ll find this list really helpful. With every example I’ve included details about what it is and why it works. Go ahead and use these as inspiration for your own lead magnets. It’s already given me some new ideas for my next project!
If you haven’t got a lead magnet that’s working like gang-busters for you right now, set some time aside and get to work. If you want more help, check out my List Building Swagger email course that’s available on my Virtual Academy. I’ve broken everything you need down into bite-size videos that show you how to go about doing it all.
Good luck and let me know how you get along. I’d love to hear from you.
Links mentioned in this episode:
- Lead Pages
- List Building Swagger
- Google Analytics
- Optin Monster
- Popup Ally
- List Builder for SumoMe
- Optin Skin
- The Daily Egg: Opt-In Pop-Ups: Are They Any Good?
Got a Question You Want Answered on the Podcast?
Every month I’m doing a Q&A episode where I answer your questions about strategies for growing your business. If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.
To ask a question to be answered on the podcast, leave a comment below.