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How to Improve Your Marketing Copy

In the words of Brian Clark, founder of Copyblogger, “Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus the needs of the reader, listener or viewer.” Since most of us can read and write, it makes sense then that we can all write great marketing copy. Am I right? Most copywriters will tell you that there’s a certain amount of artistry that goes into writing, but for marketing copy, …

When Should You Ask for a Testimonial?

Most people recognise the importance of collecting testimonials for their business, yet of all the businesses that I’ve ever worked with, none have had any plan in place for doing this. Is it just me or do you find that incredible? I’m not one for drawing up complicated plans and strategy documents. It just takes knowing that when X happens, you ask for a testimonial. We need to recognise the trigger points that show that our customers are ripe to …

7 Questions to Ask to Get Better Client Testimonials

According to research by Zendesk,  88% of people have been influenced by an online customer service review when making a buying decision. People hate the thought of making the wrong decision. Depending on the product or service you provide, the decision may well be an important one to your prospects. The social proof provided by testimonials and other forms of customer feedback is really important. However, even if you’ve provided an amazing service, your customers may not think to put …

How to Stop Putting Things Off

Procrastination is one of the most common and deadliest of diseases.  It is opportunity’s assassin and it kills by stealth. Often you don’t realise you’ve caught it. Before you know it, procrastination has stolen your day and another opportunity has been slaughtered. The incredible thing about procrastination is that even when you know you’ve caught it, you’re still happy to let it continue doing its work. You lie to yourself and say it’s okay, you’ll do it tomorrow and that what …

The Secret to Selling Intangible Services

It’s so frustrating! You meet someone and they’ve got this problem. You know you can help them and it’s the very reason you’re in business in the first place. The thing is, despite how fed up they seem to be of their situation they won’t hire you! That’s the position Elaine is in right now. She’s a qualified life coach and although she’s had some fantastic results with some of her clients, she’s just not getting enough business. For some …

Will Periscope be Another Flash in the Pan?

With all this hype at the moment about Twitter’s new Periscope it can be difficult to know what to think. We’ve seen social platforms come and go. Rest in peace iTunes Ping and Friendster. Goodbye Digg and MySpace. All of these failed platforms were pretty good, but one way or another they all joined the social media graveyard. So the question remains… These are just my thoughts, but I also want to know what you think. Video Transcript and Links Most business …

How to Start Blogging for Your Business

It’s great to be back with another answer for my ongoing series, Ask the Coach. I know a lot of people struggle with making blogging work for their business. They’ve usually heard of the benefits of blogging but they don’t know where to start and most people seem to have tried and failed. Blogging is an excellent way to get visitors to your website. You just need to know how to create great content, get it found and how to …

Staying Motivated in Business

It’s not easy staying motivated in business when things aren’t going your way. When your business is growing and you’re making good money entrepreneurship can be one of the most exciting things, but let’s face it, we all get in a slump from time to time. This video is a response to a question I was asked in a recent mastermind group. What I didn’t want to do in answering this is give a lot of “rah, rah” feel good …

How to Improve Opt-Ins to Your Mailing List

Your mailing list (consisting of those people who have agreed to receive information about your services) is one of the most important assets in your business. Earlier today I had a really interesting chat with a guy called Dan who is building his list but struggling to get enough people to opt-in. In order to get those opt-ins Dan has done the smart thing of putting together an ‘ethical bribe’ or free goodie that he is giving away an exchange …

Choosing Your Target Market and Niche

Choosing the right niche for your business can cause quite a lot of angst. I meet a lot of people that have heard niching their business could be the way to go but they really struggle to find the right one. What they worry about is shutting themselves off to other business. They think that only focus on one thing then they’ll be missing out on other opportunities. It doesn’t work that way and that’s what this video is all …