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#5: Networking for Introverts

Some people seem to be in their element when it comes to networking. They’re the life of the party. People seem to want to hang around with them. They’re confident and they always seem to know what to say.This was never the case for me. I HATED networking. I never knew what to say and I always felt out of my depth.Five years on I’m an Area Leader for 4Networking. One of the largest and most prestigious networking events in …

#4: How to Write Killer Email Blasts that People Actually Read

It’s all very well having a HUGE email list of subscribers, but it all amounts to nothing unless you’re getting engagement and people are reading your emails. With the barrage of emails being put out today by online marketers, how do you stack the odds to ensure that your emails get read?In today’s episode of the Get Real About Business Podcast, we look at the most critical factors that influence open rates on your emails. That comes down to two …

#3: Lead Magnets that Grow Your Email List Like Crazy

The cold hard truth of it is that nobody really wants to receive your newsletter and they certainly don’t want to be on another mailing list. Even if your newsletter is pure gold. If you want to get someone on your mailing list you need something called a lead magnet.What’s a lead magnet?A lead magnet is some kind of free goodie that you give away to your prospects in exchange for their contact details and permission to get in touch …

#2: How to Build Your Email List

Email marketing and building your list is one of those important, but not urgent tasks you know you should be doing in your business. Very often though, you don’t ever seem to get around to doing it.In today’s episode, we’ll be talking about why email marketing and growing your list needs to be the number one thing you do in 2016.We look at why it is really that people put off growing their list, five ways to grow your list …

#1: Introduction to The Get Real About Business Podcast

Welcome to episode one of my brand new show The Get Real About Business Podcast! I’m so excited to be bringing you this new podcast as it’s something that’s been bubbling over for a while now. In this first episode you’re going to hear what this podcast is all about, why I’m doing it and what you can expect from the show going forward. Why This Show… So, you might know I’m Clive Maloney. I’m the founder and small business …

How to Improve Your Marketing Copy

In the words of Brian Clark, founder of Copyblogger, “Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus the needs of the reader, listener or viewer.” Since most of us can read and write, it makes sense then that we can all write great marketing copy. Am I right? Most copywriters will tell you that there’s a certain amount of artistry that goes into writing, but for marketing copy, …

When Should You Ask for a Testimonial?

Most people recognise the importance of collecting testimonials for their business, yet of all the businesses that I’ve ever worked with, none have had any plan in place for doing this. Is it just me or do you find that incredible? I’m not one for drawing up complicated plans and strategy documents. It just takes knowing that when X happens, you ask for a testimonial. We need to recognise the trigger points that show that our customers are ripe to …

7 Questions to Ask to Get Better Client Testimonials

According to research by Zendesk,  88% of people have been influenced by an online customer service review when making a buying decision. People hate the thought of making the wrong decision. Depending on the product or service you provide, the decision may well be an important one to your prospects. The social proof provided by testimonials and other forms of customer feedback is really important. However, even if you’ve provided an amazing service, your customers may not think to put …

How to Stop Putting Things Off

Procrastination is one of the most common and deadliest of diseases.  It is opportunity’s assassin and it kills by stealth. Often you don’t realise you’ve caught it. Before you know it, procrastination has stolen your day and another opportunity has been slaughtered. The incredible thing about procrastination is that even when you know you’ve caught it, you’re still happy to let it continue doing its work. You lie to yourself and say it’s okay, you’ll do it tomorrow and that what …

The Secret to Selling Intangible Services

It’s so frustrating! You meet someone and they’ve got this problem. You know you can help them and it’s the very reason you’re in business in the first place. The thing is, despite how fed up they seem to be of their situation they won’t hire you! That’s the position Elaine is in right now. She’s a qualified life coach and although she’s had some fantastic results with some of her clients, she’s just not getting enough business. For some …