Blog

Will Periscope be Another Flash in the Pan?

With all this hype at the moment about Twitter’s new Periscope it can be difficult to know what to think. We’ve seen social platforms come and go. Rest in peace iTunes Ping and Friendster. Goodbye Digg and MySpace. All of these failed platforms were pretty good, but one way or another they all joined the social media graveyard. So the question remains… These are just my thoughts, but I also want to know what you think. Video Transcript and Links Most business …

How to Start Blogging for Your Business

It’s great to be back with another answer for my ongoing series, Ask the Coach. I know a lot of people struggle with making blogging work for their business. They’ve usually heard of the benefits of blogging but they don’t know where to start and most people seem to have tried and failed. Blogging is an excellent way to get visitors to your website. You just need to know how to create great content, get it found and how to …

Staying Motivated in Business

It’s not easy staying motivated in business when things aren’t going your way. When your business is growing and you’re making good money entrepreneurship can be one of the most exciting things, but let’s face it, we all get in a slump from time to time. This video is a response to a question I was asked in a recent mastermind group. What I didn’t want to do in answering this is give a lot of “rah, rah” feel good …

How to Improve Opt-Ins to Your Mailing List

Your mailing list (consisting of those people who have agreed to receive information about your services) is one of the most important assets in your business. Earlier today I had a really interesting chat with a guy called Dan who is building his list but struggling to get enough people to opt-in. In order to get those opt-ins Dan has done the smart thing of putting together an ‘ethical bribe’ or free goodie that he is giving away an exchange …

Choosing Your Target Market and Niche

Choosing the right niche for your business can cause quite a lot of angst. I meet a lot of people that have heard niching their business could be the way to go but they really struggle to find the right one. What they worry about is shutting themselves off to other business. They think that only focus on one thing then they’ll be missing out on other opportunities. It doesn’t work that way and that’s what this video is all …

Choosing the Right Social Media Platform for Your Business

Choosing the right social media platform for your business can be a little daunting. There’s so many to choose from and they’re all reaching huge audiences. Many people have started on one platform, migrated to others and then still not been sure where there efforts are best made. In this video I cover the pros and cons of four of the major social media platforms and which platforms suit which businesses. If you didn’t see my previous video which was …

How to Sell Anything in Five Easy Steps

When it comes to sales you can make it as simple or as complicated as you like. Most people tend to complicate things. That’s why it doesn’t work. They get distracted and start making sales a much bigger animal than it needs to be. In this video I lay it out straight for you and make it all simple. In five easy steps I show you how to sell ANYTHING! Until next time! P.S. If you’ve got any tips or …

Which Social Media Platform Should I Use for Business?

Deciding the right social media platform for your business can be a little overwhelming. Everyone has an opinion. What works for one business doesn’t necessarily work for another so simply following the crowd isn’t necessarily going to work for you. In today’s Ask the Coach video I answer Gabrielle from Doha’s question, ‘Which social media platform should I use.’ In order that my answer is helpful for everyone, what I’ve done is broken down the top seven social media platforms, …

Measuring Your Sales Performance

How do you really know how hard your marketing is working for you? The answer is you have to know how to measure your return on investment. That’s what today’s video is about. Not only will I explain how to measure your sales performance across different marketing streams, but I also explain how to work out your lifetime value of your customers. Until next time.

Quick Guide to Scheduling Appointments for Consultations

Sometimes even the little things can be more hassle than you’d expect. Like scheduling an appointment with a potential client. Finding a suitable date and getting them to commit without coming across too eager or pushy is important. If you don’t get them booked in while they’re showing an interest they could go off the boil. You’re moment will be lost. In today’s tips and tricks video I show a simple method of booking people up. That starts at the …