Back when I was setting up my business I bought a book on marketing. It was Dee Blick’s book, Powerful Marketing on a Shoestring Budget. One piece of advice that I took from that was to join a networking group. Dee recommended BNI (Business Networking International), so I found a local chapter and signed up.
It wasn’t long after becoming a member that I started hearing other members complain about it. While my experience was great, for others there was always something wrong. They’d say frequently “BNI should do this” and “BNI should do that.”
It’s easy to complain about something that other people are in control of. What occurred to me is that if something is not working, you need to be part of the solution. You can affect it from within or go out and do it better yourself. Either that or shut up and quit complaining!
With this in mind, I’ve taken a very active part in local business networking. I’ve undertaken various leadership roles and set up and run several hundred events. What I have come to understand is that running your own networking event can seriously put you on the map.
Think about it for a moment. If you ran some kind of event where you could get dozens of different businesses together where they’d come and have a great experience with you, talk about you and tell their friends, isn’t that worth doing?If your business networking isn't working, why not start your own event? Click To Tweet
In today’s episode I give you the complete guide to starting and running your own business networking event. I explain:
- Why starting your own networking event is smart thing to do
- Common things networking groups get wrong
- Building your leadership team and why this is so important
- How to structure your event
- Who to invite
- How to launch it
- And much more!
How to Start Your Own Networking Event Cheat Sheet
In the episode I’ve gone into quite a bit of detail around your leadership team and structuring your meeting. To save you some time (and prevent you recreating the wheel), I’ve put together a cheat sheet that outlines this all for you. I’ve also included a bunch of dos and don’ts so you set your event up the right way and make the most of it.
Click the image below to get your copy.
I hope you find all this wildly useful and I want to know what you think. Do me a favour and drop a comment down below. Are you thinking about starting up your own business networking event? If you are, what would you do differently to everyone else?
Links mentioned in this episode:
- Earning the Right – Clive’s Facebook Group
- Chambers of Commerce
- Episode 5 – Networking for Introverts
- Episode 9 – Attitudes to Money – Why the Rich Get Richer & Poor Get Poorer
- Book Yourself Solid by Michael Port
Got a Question You Want Answered on the Podcast?
Every month or so I’m doing a Q&A episode where I answer your questions about strategies for growing your business. If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.
To ask a question to be answered on the podcast, leave a comment below.