Today’s guest is Paul Kortman, an amazing guy with his own digital marketing agency and podcast. He’s here today to talk about how you can increase your rankings on Google though something called the Skyscraper Technique.
I was introduced to Paul through a marketing contact of mine. Paul is a prolific podcaster himself and he loves to travel, so he’s a really interesting guy to talk to.
I’d never heard of the Skyscraper technique before meeting Paul. Since I have a passion for inbound marketing and I love to learn, I couldn’t wait to ask him how it works.
What was evident as I interviewed Paul is his understanding about the many different (200 or so) factors that influence search engine rankings. Watch out for a tip he gives at 16 minutes 45 seconds into the episode. It makes complete sense when you think about it, but I bet you never have.
If you have your own website or are responsible for someone else’s you’re going to love this episode. Sit back, relax and enjoy!
The freebie that accompanies this episode is the email I created to test the Skyscraper technique on my website following my interview with Paul Kortman.
It is early days and I haven’t been testing this for a long period of time, but I was successful in creating backlinks to my website using it. Feel free to use as is or make it your own. I hope it proves useful.
Links Mentioned in Today's Episode:
Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.
Got a Question You Want Answered on the Podcast?
Every month or so I’m doing a Q&A episode where I answer your questions about strategies for growing your business. If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.
To ask a question to be answered on the podcast, leave a comment below.