Most first-time entrepreneurs I speak with about getting leads on Facebook have a bit of a love-hate relationships with the platform.
They see the massive potential and they love using the platform, but running ads on Facebook seems confusing. They also struggle to generate leads through organic posts.
Facebook has one of the best lead generation tools (PPC marketing) in the business. To help you tap into it and drive down your marketing costs, I enlisted my friend and Internet Marketer, Sam Bailey.
Should I be Using Facebook Ads?
While Facebook ads aren't right for every business, it's certainly a viable lead generation platform (or at least branding tool) for most.
According to Sam Bailey, business who offer membership services fair particularly well. It makes sense; Facebook is a social platform, so any business that engages with groups of customers and with communities are bound to particularly do well.
But it's not just those companies who can prosper well through using Facebook ads. In my interview with Sam Bailey we discuss who else can benefit, and more importantly, how they can get the most from their advertisement spend.
In today's podcast we cover:
- What's working well on Facebook advertising right now
- Getting your audience right
- A/B (aka split) testing
- Where advertisers go wrong with getting leads on Facebook
- Why you should never boost a post on Facebook
- Re-marketing and much more!
If you like this episode and found it useful, please be so kind as to leave a review on iTunes. Every subscriber and every review we receive help us reach more and more people with what we're doing here.
If you want to hang out with either myself or Sam Bailey, head over to my Facebook group, Earning the Right. It's completely free!
Got a Question You Want Answered on the Podcast?
Every month or so I’m doing a Q&A episode where I answer your questions about strategies for growing your business. If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.
To ask a question to be answered on the podcast, leave a comment below.