When I heard about Steve Lowisz's six-step "strategic seduction" process for attracting great clients and more sales, I loved it instantly.
It's fair to say that marketing approaches have changed a lot over the years. Traditional interruption-based, debate and dialogue approaches are no longer as effective.
What I like about Steve's formula is that at the core, it's all about how human relationships work, and that is where modern marketing approaches are now. It's about understanding human psychology and behaviours then tapping into that.
The big problem, says Steve is that we spend too much time following the lead of other marketers. If we can think through more strategically about the process involved attracting great clients and communicate more effectively, our marketing efforts will improve.
In today's podcast we cover:
- What are we trying to communicate and why
- Steve's 6-step strategic seduction formula
- Debate, declare and dialogue
- Handy phrases to say as you progress people through the formula
Strategic Seduction Cheat Sheet
The strategic seduction formula Steve outlines is simple to understand, but the devil is in the detail. That's why I've put together a cheat sheet that contains all my crib notes from this podcast episode.
If you've loved this episode then I'd love to hear from you. What were your aha moments? What was most helpful?
Pop them in the comments box below or share them on my private Facebook community, Earning the Right.
Links Mentioned in Today's Episode:
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